4 Key Challenges for Data Protection and Privacy in 2024 and Beyond

The world is rapidly changing, and data protection and privacy regulations are among the foremost concerns for industry leaders as technology continues to evolve. In the coming years, organizations will need to grapple with a variety of key challenges when it comes to safeguarding their customers’ personal information. Whether you’re a private or public entity, this is what you need to know about data protection and privacy.

What’s changing in the world of data protection and privacy?

As we move closer to 2024, data protection and privacy regulations are becoming increasingly complex and convoluted. But that is important and necessary. So much data is handled today that a person’s entire life is often within the palm of their hand. As medical, educational and financial records are increasingly digitized, there are very real threats to personal data.

Organizations will need to stay up to date on the various laws that apply in their respective countries, as well as those that apply across borders. Additionally, companies must consider how new technologies such as artificial intelligence (AI) and machine learning (ML) will affect their ability to protect data.

From an organizational perspective, there are several key data protection and privacy challenges in 2024 and beyond.

Data privacy by design

Companies must begin to look at data security from the start of any product or service development process rather than as an afterthought. This means incorporating security measures into the design of a product or service, as well as having procedures for safeguarding data that are in line with current regulations.

Balanced security approaches

Companies must strike a balance between providing secure products and services, while ensuring users have access to those products and services without feeling overly restricted. To achieve this, organizations must be cognizant of the user experience and build security measures into their products and services that are unobtrusive.

Increased (and intentional) data governance

Companies must review how data is managed, including who has access and how it’s used. This means having policies and procedures for managing data, as well as a process for ensuring compliance with data protection laws.

A culture of security

Organizations must foster a security culture from the top down, ensuring that all employees understand the importance of data privacy and have access to training on how to protect it. This means not just having policies in place but also incorporating those policies into everyday activities, communicating them clearly to all stakeholders and holding everyone responsible to the same standard.

As organizations grapple with these issues, they must do so in a way that respects their customers’ privacy while also providing them with safe and secure products and services. By taking a holistic approach to security, organizations can shore up both security and their overall customer experience.

Secure your data with the help of Red River

With the rapid changes in technology, the challenges of protecting data will only become more difficult as time goes on. Organizations must stay ahead of the curve when it comes to data protection and privacy regulations and develop strategies to counter issues such as edge security.

And sometimes that means engaging the experts. With the help of our partners at Dell Technologies, Red River is ready to deliver key tools like Dell PowerProtect Cyber Recovery, which automates data safeguarding and recovery in a way that preserves critical information and minimizes disruption from all-but-inevitable cyberattacks.

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