How the Cloud Enables Modern UCaaS Collaboration
Gone are the days of antiquated, hard-wired telecommunications systems. Today, Unified Communications as a Service (UCaaS) is rapidly becoming an industry standard. UCaaS makes it possible for organizations to consolidate the multiple channels of their communications into a single, easily managed platform. Many believe that UCaaS will be the future of remote work.
Modern UCaaS systems are inextricably linked to the cloud; they are provided as-a-service through cloud-based platforms. The recent explosion in UCaaS adoption is undoubtedly due to a widespread shift toward cloud-based technologies — and it’s made it easier than ever for organizations to operate virtually and for employees to connect remotely.
Let’s take a look at how the cloud enables modern UCaaS.
More Employees Are Working Remotely
First, let’s look at why organizations are even finding it necessary to consider adopting unified cloud communications. More employees are working remotely today, which means cloud platforms themselves are becoming more necessary and useful. Employees working from home need to be able to connect to their colleagues and their customers — in a system that works from wherever they are.
Unified communications and collaboration platforms make it possible for employees to work from anywhere as efficiently as if they were in the office. The cloud creates a consistent platform that is easy to use and intuitive — one that doesn’t change based on where the employee is working from. And rather than having to rely upon a hard-wired telephone, they can engage in calls from within the cloud-based platform.
The Cloud Provides Intuitive Accessibility
To connect with clients over the cloud, organizations only need to provide a simple link, or even integrate their UCaaS system directly into voice-calling. Clients don’t need to download anything or be trained in anything; cloud services are entirely intuitive and often integrated with the systems clients are already familiar with, such as the MS Office suite. This is a major advantage to adoption, as additional steps don’t need to be taken to clear a training hurdle.
Many Companies Are Using Cloud-Based CRM
A unified communications technology can also directly integrate with an organization’s CRM, creating an even more robust platform. Today, many companies are already using cloud-based CRM solutions such as Salesforce; UCaaS can tie directly into CRM solutions and other third-party analytics systems, making it easier for the organization to get the data they need to make the decisions that are important. Cloud systems have made it easier for organizations to build the entirety of their infrastructure online.
CRM solutions connected with UCaaS are exceptionally powerful, as they can take information from multiple channels to score leads and calculate customer satisfaction rates.
Through the Cloud, Organizations Can Provision Additional Resources
UCaaS communications can demand an extensive amount of bandwidth. They also need to be properly secured. The cloud has facilitated UCaaS technology by making it easier for resources to be provisioned on-the-fly. Organizations don’t need to rely upon their own network processing; they’re able to take advantage of the fast, redundant and stable systems of the cloud.
This also helps organizations today scale. Rather than having to invest in new hardware every time they want to scale their communications technology, organizations are instead able to simply requisition additional resources. Businesses are able to pay only for the services that they need — and are able to upgrade their services whenever they want. The flexibility to upgrade (and downgrade) services at will is instrumental in the willingness of organizations to adopt UCaaS.
The Future Isn’t Voice; It’s Video
Finally, there’s a reason why many traditional technologies are being supplanted by UCaaS platforms: Employees and customers alike crave connection. Video conferencing and video meetings are becoming far more popular because they provide a human connection, as well as making it easier for people to relate to each other. In addition to that, screen sharing can make it easier for employees to collaborate as though they are in the same office.
Cloud-based solutions are able to support video conferencing, screen sharing and new technologies — whereas the older telecommunication systems really only supported voice. UCaaS works hand-in-hand with the cloud to make it easier to integrate these new types of communication, while still connecting with mainstays such as instant messaging, email and voice.
The truth is that UCaaS is something that’s really only possible due to the ubiquity of the cloud. Not only does the cloud make the system far more robust, but it makes the system even possible — by providing for easier remote access.
Can your organization benefit from UCaaS? Many businesses are making the switch. Contact Red River today to find out more about UCaaS and what it can do for you.
